> For the complete documentation index, see [llms.txt](https://enterprise-docs.datacamp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://enterprise-docs.datacamp.com/optimizing-key-performance-indicators-via-the-groups-tab/reporting-section/adoption-report.md).

# Adoption report

This page gives admins insight into how users start learning on DataCamp and is most relevant during the initial onboarding process.

* Below is a brief description of each metric shown:
  * [Adoption Score](#adoption-score)
  * [Adoption Benchmark](#adoption-benchmark)
  * [User Adoption Funnel](#user-adoption-funnel)

### Adoption Score

* The number shown is the percentage of users who have earned XP.
  * For seat-based accounts, the score is calculated by dividing the number of users who have earned XP by the number of licenses.
  * For unlimited accounts, the score is calculated by dividing the number of users who have earned XP by the number of invites sent.

<figure><img src="https://562960931-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkJKV1xpCBb6myYGAGdfV%2Fuploads%2Fgit-blob-fdff1619dc3741d6231f57eb265a8e4961096e59%2FScreenshot%202025-05-27%20at%2010.19.03.png?alt=media" alt=""><figcaption></figcaption></figure>

### Adoption Benchmark

* The bar shows how the current adoption score compares to the distribution of scores across all organizations using DataCamp.

<figure><img src="https://562960931-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkJKV1xpCBb6myYGAGdfV%2Fuploads%2Fgit-blob-7af51edf3087423427cdcd2f2e1f902a6f57d0c9%2FScreenshot%202025-05-27%20at%2010.19.13.png?alt=media" alt=""><figcaption></figcaption></figure>

### User Adoption Funnel

* The graph highlights users' stages, from invitation to starting learning, and shows the percentage of invited users that have reached each stage.
* For seat-based accounts, the funnel shows Licenses, Invites Sent, Invites accepted, Members started, Open seats, Invites pending, and Members not started.
* For unlimited accounts, the funnel shows Invites Sent, Invites accepted, Members started, Invites pending, and Members not started.

<figure><img src="https://562960931-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkJKV1xpCBb6myYGAGdfV%2Fuploads%2Fgit-blob-8a93f757c4ba97786cbd2ccbe063b48db42e0bc5%2FScreenshot%202025-05-27%20at%2010.19.26.png?alt=media" alt=""><figcaption></figcaption></figure>