# Adoption report

This page gives admins insight into how users start learning on DataCamp and is most relevant during the initial onboarding process.

* Below is a brief description of each metric shown:
  * [Adoption Score](#adoption-score)
  * [Adoption Benchmark](#adoption-benchmark)
  * [User Adoption Funnel](#user-adoption-funnel)

### Adoption Score

* The number shown is the percentage of users who have earned XP.
  * For seat-based accounts, the score is calculated by dividing the number of users who have earned XP by the number of licenses.
  * For unlimited accounts, the score is calculated by dividing the number of users who have earned XP by the number of invites sent.

<figure><img src="https://562960931-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkJKV1xpCBb6myYGAGdfV%2Fuploads%2FVHBRmXiuRsN9xzO6QARf%2FScreenshot%202025-05-27%20at%2010.19.03.png?alt=media&#x26;token=993bcd0a-20e8-43ea-8462-635cf2893b17" alt=""><figcaption></figcaption></figure>

### Adoption Benchmark

* The bar shows how the current adoption score compares to the distribution of scores across all organizations using DataCamp.

<figure><img src="https://562960931-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkJKV1xpCBb6myYGAGdfV%2Fuploads%2FEtW4QnkIEHTm8Kma8nWK%2FScreenshot%202025-05-27%20at%2010.19.13.png?alt=media&#x26;token=21083157-942b-4613-b26c-fdbda2afe8b9" alt=""><figcaption></figcaption></figure>

### User Adoption Funnel

* The graph highlights users' stages, from invitation to starting learning, and shows the percentage of invited users that have reached each stage.
* For seat-based accounts, the funnel shows Licenses, Invites Sent, Invites accepted, Members started, Open seats, Invites pending, and Members not started.
* For unlimited accounts, the funnel shows Invites Sent, Invites accepted, Members started, Invites pending, and Members not started.

<figure><img src="https://562960931-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkJKV1xpCBb6myYGAGdfV%2Fuploads%2FFVCZFRN3wDVQbkXBaip8%2FScreenshot%202025-05-27%20at%2010.19.26.png?alt=media&#x26;token=0f6d99a4-1b52-4f38-882b-554c00c73ca4" alt=""><figcaption></figcaption></figure>